Our Philosophy

Tradition and Excellence Since 1964 Alexander Cosmetic Surgery has been San Diego’s leader in Facial Rejuvenation and Cosmetic Plastic Surgery for the last 50 years, blending proven, time-tested procedures with new, state-of-the-art techniques to create a rejuvenated appearance for you. 

Whether you are looking for restoration, rejuvenation, or refinement, our surgeons will never compromise your natural beauty. 

Our Philosophy

Our philosophy at Alexander Cosmetic Surgery is simple—less is more. 

If you are like the vast majority of our patients you like your look. You aren’t looking for a radical change, rather, you wish to enhance your own, natural beauty. 

Simplicity is the Solution

Our motto: The simpler the solution, the more excellent the outcome.

Our ability to keep things simple requires both experience and common sense. 

Keeping things simple helps us:

  • Make it easy for you to understand our procedures
  • Create simplified surgical steps that consistently produce natural results
  • Meet or exceed your expectations

Restoration, not Change

Cosmetic surgery should never be confused with art because art and beauty are subjective and highly variable. We believe your natural beauty lies within and simply needs to be revealed. Plastic surgeons who try to make a patient “more beautiful” usually create changes that are unnatural and easily detected.

Our experience and exceptional techniques allow us to consistently deliver predictable and natural results for you. We do this by focusing on restoration, not change. Less is always more natural.

Attention to Detail

Our philosophy is founded on a family tradition of tailored precision. Attention to detail, a good eye, and a desire for perfect workmanship make the difference.